Not aware which influencer can match your requirements and serve your needs?
Running Influencer Marketing Campaigns has become necessary for every business as the market has switched to influencer marketing. Moreover, your competitors are already putting a hefty budget on the marketing, which compels you to take this opportunity and collaborate with different influencers to drive sales and customer base.
Today, we provide you with some practical tips to help you find the right influencer for your marketing campaign. Remember, each step plays a significant role in shortlisting a qualified influencer.
Decide Your Goal: NO efforts can flourish with positive results until you have predefined goals. An influencer will work with you to boost the engagement rate and sales count. Yes, before you start searching for the best influencer, you must decide the goal.
Initially, you must check out your current page status and evaluate what you are expecting from the influencers. Common aspects where influencers can help you include:
- Increased brand awareness
- Boost leads or sales.
- Increasing Instagram Followers
The next step entirely depends upon which goal you choose for the marketing. Once the goal is decided, check the influencers who match/align with your goal.
Focus on Getting Genuine Engagement: Engagement is the crucial KPI of influencer marketing. The engagement rate directly impacts how well your influencer marketing campaign is. If you are getting followers to boost with influencer marketing, your engagement rate will decrease for a specific timeframe.
Here you should note one point, i.e., stay away from paid followers. Influencers will help you increase the follower count. However, you might also get fake followers (paid bots) that will only showcase increased followers, nothing else!
If your engagement rate continues to decrease and doesn’t increase with time, it is a red signal to think again and find the pitfall.
Search Infleucners via Hashtags: Hashtags are boon for marketers as it provides organic search results based on your hashtag. Every post using your searched hashtag will be shown in the search results.
This is a smart yet effective tactic to shortlist multiple influencers via single practice. You should run through research as to which influencer has used the hashtag wisely. Eliminate all the influencers with irrelevant posts and hashtags. Such influencers are tough to work with and can even harm your brand.
Use Third-Party Tools: Nowadays, third-party tools are available that are highly effective in finding potential influencers for your marketing. Common tools that can help you find influencers are:
- Awario
- Klear
- Traackr
- Upfluence
- BuzzSumo
- Heepsy
- HypeAuditor
- NinjaOutreach
You can use these tools to filter and narrow down influencers creating content in your niche.
In your search, you should also check the demographics and ensure the influencer has the exact demographics matching your needs.
Above all, you should always shortlist a Quality Influencer who is a perfect fit to provide the desired ROI.
With that said, you are now ready to start your search and conclude with the perfect influencer. You should focus on efforts matching your business.
