When you’re a business owner, every little detail is important. It all matters; from the products you sell to how you market and label them. However, many business owners make common mistakes when it comes to labeling their products with stickers – and we are here to make sure you are not one of them.
Below, you will find the top 5 mistakes business owners make when they order stickers online and apply them. Read on to find out more.
1. Submitting low-quality designs
When you submit a low-resolution design, you’re putting your business at risk. A low-quality design will make your products look cheap and unprofessional, which could turn customers away. In order to ensure that your labels and stickers look their best, always submit high-resolution designs.
2. Choosing the wrong material
There are a variety of materials to choose from when it comes to labels and stickers, so it’s important to select the one that’s right for your products. If you’re selling products that will be exposed to moisture or heat, for example, you’ll need to choose a waterproof vinyl sticker or heat-resistant material. If you choose a material that’s not durable, your labels could peel off or fade over time.
3. Opting for stickers over labels
While stickers can be a great way to promote your products, they’re not always the best option when it comes to labeling your products. Stickers are individually cut, whereas labels are printed onto custom sticker sheets. This makes labels much easier to peel and can save you valuable time.
4. Using too much information on the label
Your labels should be informative, but don’t go overboard. When designing your labels and stickers, less is more. Don’t try to cram too much information onto the label – it will only make it harder to read and can be overwhelming and confusing for customers. Stick to the essentials, such as your company name, logo, and product name.
5. Failing to proofread and check for errors before printing
Before you print your labels and stickers, be sure to proofread them for any errors. A simple typo could make your products look unprofessional, so it’s important to take the time to double-check your work. Once you’re sure that everything is correct, print a test copy to check the quality before printing the final version.
By avoiding these common mistakes, you can be sure that your custom labels and stickers will help your products stand out from the competition. Are you already using stickers and labels to brand your products? Let us know in the comments below.