One of the biggest challenges for businesses participating in public events like exhibitions, tradeshows, conferences, etc., is to attract the attention of customers, partners, suppliers, and other stakeholders despite the clutter. Tabletop advertising is an effective method of attracting eyeballs to your booth with its enhanced visual appeal. Tabletop advertising enables businesses to maximize advertising exposure to highlight brand benefits, working in synergy with the rest of the marketing collaterals. The top benefits of tabletop advertising include:
Attract Eyeballs
Tradeshows and exhibitions can overwhelm the attendees with the crowd and noise. With most people inclined to push past exhibition booths without noticing the businesses behind them, tabletop advertising in its myriad forms can capture people’s attention effectively and encourage them to stop at your table and interact with you. With their interesting shapes, sizes, and designs, tabletop displays can be the perfect device to appeal to the audience demographic you have in mind and provide targeted messaging opportunities. According to InsightsX, participating in trade fairs allows businesses to meet with a large number of potential customers at the same time.
Wide Range of Options
Tabletop displays are another platform to get your brand noticed and start conversations with potential customers. The kind of tabletop displays you can use is limited only by your imagination, with the only common thread being their small size and placement on the table. With countless options available, the tabletop displays leverage the power of stunning colors, graphics, and engaging text to impress the target audience. In addition to miniature custom flags, you can have a multi-panel folding display, penholders, acrylic stands, tent cards, flyer stands, and much more. All you need to do is to select the option that you like the best and customize it to your requirements. Many items are so affordable that you can distribute them as freebies.
Reinforce Brand Image
Tabletop displays provide an excellent opportunity for reinforcing your brand image with potential customers. You can use custom-designed tabletop displays to project your brand the way you like, and in synergy with the rest of the displays and marketing collaterals, you use to engage with customers. The tabletop advertising device can match the tradeshow booth design and complement the overall aesthetics of the business to make a deep impression on the visitors. People visiting your booth will tend to remember your brand better when they again encounter your brand, logo, or color palette elsewhere.
Affordable and Delivers High ROI
One of the main attractions of tabletop advertising devices is their low cost, making them affordable even for small businesses. If you order these displays in bulk, the cost dips even further, making it possible for you to give them away freely at tradeshows and exhibitions to help customers recall your brand better. The low cost combined with high brand reinforcement enables them to deliver a high return on investment.
Conclusion
In an intensely competitive world, businesses need to do whatever they can to attract the attention of potential customers and engage with them productively. A well-designed tabletop advertising display makes your presence at a tradeshow or similar event distinctive and lends your business a professional image.
