While social media was once the realm of the marketing department, it is now being used by many other departments, from customer service to sales. In fact, six out of 10 executives say social media will be used across their business by 2024. In fact, more than half of companies use social for customer service and engagement. In addition, 66% plan to increase their use of social across their entire business by 2024.
Despite the negatives of traditional marketing, there are a number of advantages to using social media to promote your business. The ability to reach a broader audience through social media platforms allows you to get feedback from customers and gauge interest in new markets. The following are some of the benefits of social media marketing. Listed below are three reasons why social media is the right choice for your business. If you haven’t switched to social media, you’re missing out on a huge market.
It’s important for marketers to be aware of the latest trends in their target markets and understand when to jump ship. Using an old concept or outreach on Myspace might look outdated, so avoid making mistakes that could hurt your brand’s image. This way, you’ll ensure your message is delivered to the right audience. You’ll also benefit from programmatic tools, which allow you to target the right people and deliver the message to the right people.