The eCommerce industry seems to be at its rise. Many people create, run, and scale their online stores nowadays, providing different products, from clothing and shoes to electronics and food. So, the competition is tough, and it’s very hard to rank on search engines. As part of a good SEO strategy, eCommerce brands can leverage product descriptions to be on top of Google’s search results and attract more people to their online stores.
Ecommerce also offers people a lot of jobs and part-time jobs, as part-time jobs in London, Berlin and other big cities are in demand.
But how can companies write compelling and detailed product descriptions? Are there any secret methods or tools? This guide will explore creating such content that will heldxzxp scale your eCommerce brand.
Three tips for writing engaging product descriptions
Some people think that product descriptions simply tell customers about the product. On the other hand, with the right techniques and keywords, it’s possible to turn them into a strong sales force automation software tool. And here’s how.
1. Answer to the five Ws
The method of 5Ws is about answering questions like Who, What, Where, When, and Why for completing the product description. Some admin jobs require applicants to know small details, so let’s discuss them in this guide.
The Who will help define your potential customers that are more likely to make the purchase, making the description content more personalised for your eCommerce visitors. The What defines your product characteristics and shows descriptive details. The Where is again about the product and can help understand how customers can use it and what value it will bring. The When is mostly for seasonal products or in cases where it’s best to buy a certain product money-wise. And lastly, the Why shows your eCommerce brand’s competitive advantages and helps customers understand why they should buy from you, not others.
2. Use storytelling techniques
Storytelling is a widespread method by marketers because it allows them to resonate and connect with prospects on a more personal level. When giving a speech, you may have hear career stories such as how the speaker wanted to become an electrician but changed his goals, which is also another way of storytelling. Moreover, if used in product descriptions, it can help customers imagine the product, how they use it, and what results they will have afterward.
In this case, you need to focus on details and small but important things about the product. Instead of simply saying that the towel is woollen, you can say how warm and cosy it will make them feel. For starters, you should set a scene for your audience and create context around the product. You should also use friendly and simple language so customers won’t get confused. Moreover, integrate a real estate chatbot or an industry-relevant one if customers have more questions or concerns about the product.
3. Make it simple
Customers are often confused and need guidance, whether from your support team, other customers, or the FAQ section. So, to avoid such issues, you must ensure your product descriptions are written in simple language. To describe a pen, you don’t have to use complex or long words. Instead, research and understand the language your customers speak and the words they use so that you can base product descriptions on that information.
In this case, it’s important to remember that customers don’t like reading a lot. They need the most important information to make their final decision. Later, when working on content marketing, you can always lead them to your business podcast or a relevant blog article for customer retention.
Product descriptions are a small but effective tool to improve sales and marketing strategies and make your customers’ lives easier. Your eCommerce brand customers will appreciate such effort and return to your website to make more purchases.