Looking to make your pub more popular? Whether you have recently opened, are losing out to the competition, or are simply looking to grow your presence in the area, you will find that there are always ways to make a pub more popular. There is always the potential for high levels of success with a pub, but many struggles because it can be so competitive out there. This article will look at some of the best strategies to become more popular in your area, which should help you attract and retain customers. Interested? Read on to find out more.
Get Active On Social Media
These days, it is important that you have a strong presence on social media. This is how you increase brand awareness, create an online community and engage with customers. You should post regular updates from the pub, share photos, host competitions and create high-quality content that your target market will find interesting. It can require a lot of ongoing work, but social media is one of the best tools to help pubs to thrive in modern times.
Hosting regular events is a smart way to make your pub stand out, attract a diverse crowd and keep people coming back each week. There are all kinds of events that you can host throughout the week, such as:
- Quiz nights
- Sports screenings
- Live music
- Live comedy
- Games nights
- Themed parties
- Speed dating
- Networking events
Run Regular Deals & Promotions
People will always be attracted to places that run deals and promotions, especially when many struggle to afford nights out. Happy hour, 2-for-1 cocktails, student discounts, and free drinks when you order a meal will all help to bring people through the door.
Offer Good Food
These days, it is often food that helps a pub to achieve success. You want to provide high-quality food to customers to attract a larger customer base and to bring people from far and near. You might find it helpful to pick a particular type of food, such as classic pub dishes, BBQ, or Asian food.
Improve The Interior Design
The interior design is what sets the atmosphere in a pub, and the atmosphere is as – if not more – important than the drinks. Therefore, you want to create a stylish interior that will make your pub the coolest in the area. Using antique pub furniture can make your establishment “the” place to visit and keep people coming back. Keep in mind that upholstered indoor furniture will need to meet Crib 5 standards, so it might be best to buy new items and give them an antique feel, and there are specialists that can help with this. You can then buy antiques and ornaments as decorations to set the right atmosphere and add visual style to your pub.
These are some of the best methods that should make your pub “the” place to visit and help you become a lot more competitive in the area.