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European Basketball Championship: More than 10 million viewers

The successful performance of the German national basketball team at the FIBA EuroBasket 2022 has brought MagentaSport record viewing figures. And you, too, watch the games, recharge with the energy of victory and win at 22Bet NG. More than 10 million viewers watched the European Basketball Championship live on MagentaSport and MagentaTV. The German team’s games were each watched by more than one million viewers. All German international matches will continue to be shown live on MagentaSport.

“Congratulations to the German team for a great performance,” said Dr. Henning Stiegenroth, Head of Content & Sponsoring Telekom Deutschland GmbH. “The European Basketball Championships were a huge success not only for the German team. More than 10 million viewers followed our coverage on MagentaSport. The German games achieved peak ratings of more than one million viewers. And the other games also ran strongly, with regular six-figure viewer numbers. Overall, we had a great EuroBasket with incredible games at the highest level. As a media partner, we are proud to have reached a broad audience with the European Championship – and also at the highest technical and editorial level. Once again, we have proven that MagentaSport is the first address for basketball in Germany.”

“My big thanks go to our media partner MagentaSport. The broadcasts from EuroBasket were first-class and highly professional and also characterized by great basketball enthusiasm. The audience at the screens was very close to our team at MagentaSport. The cooperation between MagentaSport and the DBB worked excellently on all levels, and you can see and feel that in the broadcasts and contributions. I am very much looking forward to further cooperation with MagentaSport, as the next national team window is not far away,” said DBB President Ingo Weiss.

Frank Leenders, Director General of FIBA Media and Marketing Services: “FIBA Eurobasket 2022 was an extremely successful event in every respect. In Germany, interest was fueled by the German team’s performance and amplified by the tremendous coverage from MagentaSport and MagentaTV. The high ratings for the free-to-air broadcasts of the German team’s games from FIBA Eurobasket 2022 showed that demand for national team basketball is growing in this country.”

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