The eCommerce industry is growing in terms of sales, popularity, and revenue. With the COVID-19 pandemic and remote work, many people are now used to shopping online, which leaves this sector with an immense amount of sales growth and more customers. However, when building an eCommerce website, many entrepreneurs seem to get stuck with the design. So, this article will discuss the basic UX tips to provide more sales.
Four eCommerce UX practices for more sales
One of the best ways to ensure sales for your eCommerce store is to provide appealing product images and detailed descriptions, add customer support elements such as a website chatbot, and more. We will review some design techniques you can implement that will affect your store’s sales.
1. Provide an easy navigation
Some website visitors will come looking for specific products, some will just browse around, and others need to be directed to what they should buy. To provide a great user experience for all these groups, ensure your site navigation is as simple as possible. Before building your eCommerce store, research what most potential customers are looking for and how they’d like to see it. Later, you can add various product categories to make things easier for them. This will help them find the exact product they want and increase the possibility of purchasing.
2. Offer great support
Customers will have some questions when going through product pages and filtering out. Or they may have some technical issues with a certain web page. To ensure they have a seamless experience with your eCommerce brand, provide excellent customer support. You can hire virtual assistants and train them for the best customer support possible. Otherwise, you can use the power of artificial intelligence and automate some parts of the process. For example, website chatbots are a great way to answer repetitive questions your customers may have.
In the bigger picture, excellent customer service will only attract new website visitors and improve sales over time.
3. Simplify the checkout process
One of the most challenging parts of online shopping is the actual checkout process. Some customers may have limited options for online payments, and others may not understand the option you provide. Make sure to avoid all the confusion and make the process as easy as possible for buyers. One of the best practices is to cut down the number of steps during the checkout process. You can also automate the information they need to fill in every time.
Another important step is not to force them into common things, such as creating an account. Some people only want one or just a couple of products from your store, so it’s best to make things easier.
4. Work on your SEO
When building an eCommerce website, it’s important to focus on technical optimization like SEO and anything that has to do with the on-page part. Most of the time, people look for products on Google, so you must ensure your store pops up whenever they search for something.
Adding the right keywords, working on link-building, and ensuring site speed can easily attract and retain new customers for your eCommerce store. Also, when onboarding new hires, train them to be ready for things such as customer support, changes on your website, etc.
Keeping your eCommerce customers loyal is one of the common challenges for eCommerce brands. However, with the simple strategies and methods mentioned above, you can achieve more sales and ensure your customers stay loyal to your brand.